How Veronica Rivera Is Building Sabe From The Ground Up

Veronica Rivera is the founder of SABE, the single-serving sauce and dressing brand making desk lunch something you actually look forward to. The idea came out of her own life: as a consultant at BCG, she was constantly stuck choosing between a lunch that was healthy and a lunch that tasted good, and the sauces and dressings were always the make-or-break. Nothing on the market was clean, portable, and genuinely craveable, so she made it herself. SABE launched in February with three flavors: Lemon Mustard, Spicy Chipotle, and Miso Tahini, each 100 calories, shelf-stable, no seed oils or preservatives, and small enough to throw in a bag.

She built the whole thing while finishing her MBA at The Wharton School, which meant testing behavioral econ frameworks on her own customers the same week she learned them in class. Since graduating, she's been sharing those lessons publicly through her MBA 101 series on Instagram, along with the less glamorous parts. Today SABE is sold at sabesauce.com and in select retailers around Miami, where Veronica is based. Follow Sabe on Instagram.

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