Saying NO to Walmart & YES to Speciality with HASSY
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Martha Forero is a Latin entrepreneur, Y Combinator Alumni and an Endeavor Entrepreneur. After spending nearly a decade building and scaling UBITS across Latin America, she decided to start again, this time with a business deeply connected to family.
Together with her husband, a third-generation avocado grower from Michoacán, Mexico, she founded HASSY to bring their family’s avocado heritage to a new generation. Inspired by their daughter, Mila, and by generations of growers before them, Martha is building HASSY at the intersection of family, entrepreneurship, heritage, and really good food. Follow HASSY on Instagram.
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