Tom Kershaw, Rubicon Project
Episode 6, Nov 09, 2018, 08:38 AM
Rubicon Project's Tom Kershaw joins ExchangeWire's Rachel Smith & Lindsay Rowntree to discuss Uber's subscription model; WPP's recruitment freeze; Oath's rebrand & industry collaboration.
In this week’s episode of The MadTech Podcast, ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Tom Kershaw, CTO, Rubicon Project, to discuss the latest news in ad tech and martech.
Topics this week include:
– The reasoning behind Uber launching a new subscription model
– WPP’s recruitment freeze and its impact on the industry
– Oath’s rebrand to Verizon Media Group
– Industry collaboration through the likes of prebid.org and programmatic principles
– WPP’s recruitment freeze and its impact on the industry
– Oath’s rebrand to Verizon Media Group
– Industry collaboration through the likes of prebid.org and programmatic principles