Mathieu Roche, ID5
Mathieu Roche, ID5, joins ExchangeWire's Ciaran O'Kane & Lindsay Rowntree to discuss Taboola News, ad tech M&A, RTL buying Yospace, and identity & cookie matching.
– LUMA’s latest ad tech report, showing the growing gap between ad tech and martech in the M&A space
– RTL Group’s acquisition of Yospace and why it pays to have a business focus on fixing one problem if you’re an ad-tech vendor
– The education required in understanding identity, cookie matching, and why so much money is being left on the table