Simon Halstead, Verizon Media
Episode 20, Mar 01, 2019, 08:45 AM
Verizon's Simon Halstead joins ExchangeWire's Rachel Smith & Ciaran O'Kane to discuss BritBox, connected TV, DTC brands ThirdLove & Heist, and OOH.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Simon Halstead, head of open demand, Oath Ad Platforms, Verizon Media, to discuss the latest ad tech and martech news and trends.
On this week’s episode:
– The UK launch of BritBox and its attempts to be a viable contender to other video streaming platforms
– Challenger brand, ThirdLove, completing a successful fundraiser, backed by former Oath CEO, Tim Armstrong
– DTC brand, Heist, choosing OOH to scale and build their brand
– The UK launch of BritBox and its attempts to be a viable contender to other video streaming platforms
– Challenger brand, ThirdLove, completing a successful fundraiser, backed by former Oath CEO, Tim Armstrong
– DTC brand, Heist, choosing OOH to scale and build their brand