Ruth Zohrer, Mindshare
Episode 21, Mar 08, 2019, 09:00 AM
Mindshare's Ruth Zohrer joins ExchangeWire's Lindsay Rowntree & Rachel Smith to discuss taxing global tech companies, how DTC brands scale, and how podcasts are helping grow audio advertising.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ruth Zohrer, global lead, BBVA at Mindshare, to discuss the latest ad tech and martech news and trends.
In this episode:
– France threatens to tax big global tech companies generating local revenue
– DTC brands need legacy brands to move beyond critical mass
– Podcast popularity driving diverse audio advertising strategies
– France threatens to tax big global tech companies generating local revenue
– DTC brands need legacy brands to move beyond critical mass
– Podcast popularity driving diverse audio advertising strategies