Anna Forbes, The Trade Desk
The Trade Desk's Anna Forbes joins ExchangeWire's Ciaran O'Kane & Lindsay Rowntree to discuss IBM's ad tech stance; lastminute.com's in-housing consultancy; and Sizmek's bankruptcy.
– IBM selling their marketing software and e-commerce platform to private equity firm Centerbridge. What are the implications for other areas of their business and for the ad tech-martech relationship as a whole?
– lastminute.com launching their own in-housing consultancy Playbook, to sit aside their existing in-house media and trading arm under a new brand: ‘Forward’. Does this constitute a conflict of interest, and will other large brands start building their own consultancies, or spinning off into licensing their tech?
– Sizmek filing for bankruptcy, and the wider implications for ad tech. Is Sizmek the prophecy for the ad-tech industry, or did it face unique challenges that don’t look to befall the rest of the industry?