Ryan Kangisser, MediaSense
Episode 28, May 03, 2019, 07:55 AM
Mediasense's Ryan Kangisser joins ExchangeWire's Lindsay Rowntree & Rachel Smith to discuss Altice USA buying Cheddar; Google defaulting to ads.txt inventory; brand safety; and P&G buying DTCs.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Kangisser, Partner, MediaSense, to discuss the latest ad tech & martech news and trends.
In this week’s episode:
– Altice USA buys Cheddar for USD$200m (£151m). Is this type of behind-the-scenes, millennial-targeted, live streaming the new form of audience engagement? What does this mean for Altice and streaming?
– Google will default to Ads.txt inventory. Is this for the good of the marketers, or are they more self serving? What are marketers attitudes towards brand safety?
– P&G looking to buy DTC brands. What can DTC brands bring to P&G and vice versa?
– Altice USA buys Cheddar for USD$200m (£151m). Is this type of behind-the-scenes, millennial-targeted, live streaming the new form of audience engagement? What does this mean for Altice and streaming?
– Google will default to Ads.txt inventory. Is this for the good of the marketers, or are they more self serving? What are marketers attitudes towards brand safety?
– P&G looking to buy DTC brands. What can DTC brands bring to P&G and vice versa?