Dan Larden, Infectious Media
Episode 29, May 10, 2019, 08:00 AM
Infectious Media's Dan Larden joins ExchangeWire's Rachel Smith & Ciaran O'Kane to discuss Google's privacy tools; Amazon's shopper marketing budgets; Alibaba going international; and DOOH.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Dan Larden, global strategic partnerships director, Infectious Media, to discuss the latest ad tech and martech news and trends.
In this episode:
– Google’s launch of their new privacy tools to limit cookie tracking
– Amazon grabbing a share of shopper marketing budgets, i.e. budgets from manufacturers/wholesalers used by retailers for in-store advertising, etc.
– Alibaba opening up its platform to international sellers
– The exciting times ahead for programmatic DOOH
– Google’s launch of their new privacy tools to limit cookie tracking
– Amazon grabbing a share of shopper marketing budgets, i.e. budgets from manufacturers/wholesalers used by retailers for in-store advertising, etc.
– Alibaba opening up its platform to international sellers
– The exciting times ahead for programmatic DOOH