How to Make a B2B Marketing Leader

Feb 01, 07:00 AM
B2B marketing is tough and it's getting tougher every day.  Business Marketing Club Chair Dave Stevens asks a range of contributors for the qualities they believe are important in a B2B marketing leader today.

Sophie Barnes shares a key lesson she took on the journey to being Social Media Manager at Workday.

And Dave Stevens explains how the Business Marketing Club came about.