Coleman Parkes did some research amongst over 500 C-Suite execs around the world asking them what they looked for in thought leadership; when they read it; why, and also what they hated about it. Business Marketing Club Chair Dave Stevens asks CP consultant Simon Hayhurst what to look for in good thought leadership.
Head of Marketing at PayDashboard Laura Hughes shares some great B2B marketing examples and what she's learned from them.
Andrew O’ Sullivan shares a key lesson he took on the journey to being Creative Director at Ogilvy.
And Dave Stevens reviews the highlights of the Business Marketing Club Podcast to date.