It’s no longer enough for marketers to champion customer experience. To be effective, we now need to be obsessed. But in the B2B world, has the customer been forgotten? Business Marketing Club Chair Dave Stevens talks to CEO and Founder of agency Transmission Chris Bagnall and Founder of RedFox Research Angela Richmond and about what customer obsession is, how to apply it and measure it, and with what result.
Head of Strategy at Digital Whiskey Mat Morrison shares some great B2B marketing examples and what he's learned from them.
And Hayley Brooksbank shares a key lesson she took on her journey to being Head of Brand and Communications at law firm Osborne Clarke.