B2B marketing operations is a long-established discipline but it’s changed much over the last ten years. MD Adele Ghantous argues that it has become too focused on marketing technology to the exclusion of all else. Business Marketing Club Chair Dave Stevens asks Adele how we should be doing marketing operations in 2020.
Managing Partner at Ogilvy Alex Brayshaw and senior Managing Director at FTI Consulting Giles Barrie share some great B2B marketing examples and what they’ve learned from them.
And Polly Barton shares a key lesson she took on the journey to being Group Marketing Director of financial services regulation specialist Bovill.