The Building Blocks of a B2B Marketer
Episode 10, Mar 06, 2020, 05:33 PM
What makes a great B2B marketer in the 2020s? What skills are required and why? And how do you acquire those skills in the first place?
Business Marketing Club Chair Dave Stevens asks Andrea Clatworthy (Head of Account-based Marketing at Fujitsu), Robert Ainger (B2B marketing director and consultant), Ros Barclay (Director at marketing and PR agency Coverdale Barclay), Andrew Ainsworth (marketing strategy manager at Cirium).
And Chris Bagnall (CEO and founder at Transmission) to build the perfect marketer for the new decade.
Business Marketing Club Chair Dave Stevens asks Andrea Clatworthy (Head of Account-based Marketing at Fujitsu), Robert Ainger (B2B marketing director and consultant), Ros Barclay (Director at marketing and PR agency Coverdale Barclay), Andrew Ainsworth (marketing strategy manager at Cirium).
And Chris Bagnall (CEO and founder at Transmission) to build the perfect marketer for the new decade.