The A2Z of B2B Marketing Part 15: O is for Objectives, Outputs, and Outcomes

Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached O.  O stands for Objectives, Outputs, and Outcomes.  

B2B Marketer Dave Stevens hears from five experts on the topic today: Marketing Operations Manager at Virgin Media O2 Helen Brougham,  Managing Director of Earnest Chris Wilson, CEO and Founder of Odyssiant Aly Richards, UKI Marketer at Kyndryl Sam Bentley, and Marketing Manager at NBS Izy Herrera.