Desert Island Books
Episode 15, Mar 27, 2020, 03:00 PM
B2B marketing is ever-changing and it’s important for all practitioners to keep on top of those developments if they are to stay current. Business Marketing Club Chair Dave Stevens asks Sarah Donnelly (Strategic Marketing Director at Blick Rothenberg), Steve Bishop (MD at Beach Marketing), Adele Ghantous (MD of Lapis Angularis), Alex Brayshaw (Managing Partner at Ogilvy), Natalie Edwards (President at Canopy Insight), and Giles Barrie (Senior MD at FTI Consulting) what we should be reading.