It’s no longer enough for marketers to champion customer experience. To be effective, we now need to be obsessed. But in the B2B world, has the customer been forgotten? Business Marketing Club Chair Dave Stevens talks to strategist at HPE Mitchell Feldman about what customer obsession is, how he has applied and measured it, and with what result.
And Zoe Hominick shares a key lesson she took on the journey to being Head of Business Marketing and CEX at O2.