The Importance of Thought Leadership in B2B Marketing

Apr 09, 01:57 PM
Thought leadership is a key pillar of B2B marketing.  But what is it, what is its place in the marketing mix, what works, and how can you apply technology to it? Business Marketing Club Chair Dave Stevens talks to Managing Partner at Grape Daria Partas, Client and Markets Director of Deloitte UK Ben Perkins, and Strategic Marketing Director at Blick Rothenberg Sarah Donnelly about their experience.  
And MD at Beach Marketing Steve Bishop shares some great B2B marketing examples and what he's learned from them.