The Importance of B2B Marketing
Episode 23, Apr 24, 2020, 02:00 PM
Just how far has B2B Marketing come? How important is it to B2B businesses? And what can we do to grow its importance still further? Time for a stock check. In this special episode, Business Marketing Club Chair Dave Stevens takes the views of Daria Partas (Managing Partner at Grape), Robert Ainger (Director at First Communicate), Angela Richmond (Founder at RedFox Research), Ash Coleman-Smith (Consultant CMO at Pathfinders), Joe Clegg (Marketing Lead at Callsign), Riaz Kanani (CEO and Founder at Radiate B2B), and Mitchell Feldman (strategist at Hewlett Packard Enterprise).