Measurement of Content in B2B Marketing

May 01, 03:11 PM
Marketing is so focused on delivering content nowadays.  So it’s more important than ever that we’re able to measure the results of that focus. Business Marketing Club Chair Dave Stevens asks Mat Morrison, Head of Strategy at Digital Whiskey to share his experience.

Santtu Kotilla (CMO of Leadoo) offers his advice on ABM and it’s not what you’d expect! 

And Ben Perkins (Client and Markets Director of Deloitte UK), Ros Barclay (Director at marketing and PR agency Coverdale Barclay) and Drum’s Rising Star of 2019 Alexandra Webber share some great B2B marketing examples and what they’ve learned from them.