Lead generation is so last year. The name of the game in B2B Marketing today is proactive demand generation. So how do you get started, scale, and apply technology to it? B2B Marketer Dave Stevens talks to B2B marketing consultant Holly Gage and to Gareth Case, CMO of Redstor about techniques for being proactive in Demand Generation.
Founder of ProduceUK, Catherine Borowski shares some great B2B marketing examples and what she's learned from them.
And CEO of Octopus Group Jon Lonsdale takes us behind the scenes of Tudder – a tool that’s been dubbed “Tinder for cows”.