Special Episode - Connected TV
Episode 80, May 12, 2020, 08:27 AM
A special MadTech Podcast episode digging into the opportunity of Connected TV, speaking with Jonathan Lewis at Channel 4, Emma Newman at PubMatic, and Simon Macson at Samsung Ads.
In addition to our regular weekly podcast, we've launched the MadTech Podcast Special, which is an opportunity to get into a particular subject area in more detail, over two or three shorter episodes.
Our first series focuses on CTV, and the (debated) opportunity for AdTech in this channel. In this episode, Rachel Smith interviews Jonathan Lewis, Head of Digital and Partnership Innovation at Channel 4, Emma Newman, CRO with Pubmatic, and Simon Macson, Senior Product Manager, Europe, Samsung Ads to hear their views on how brands are approaching CTV, and whether the technology tools are up to the challenge.