Amobee, Maria Flores Portillo

May 22, 2020, 08:00 AM

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Maria Flores Portillo, general manager, EMEA, Amobee, to discuss the latest news in ad tech and martech. In this week's episode: the WFA's Future of the CMO survey; M&S shifting ad spend to its digital channels; and complications with TV upfront ad sales.

Amobee's Maria Flores Portillo joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the WFA's "CMO Conundrum" survey, M&S's decision to move marketing spend to its digital channels, and the trouble with TV upfront deals.