Matt McIntyre, Essence

Jun 05, 2020, 08:00 AM

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Matt McIntyre, VP programmatic, Essence, to discuss the latest news in ad tech and martech. In this week's episode: Zynga's $1.8b acquisition of Istanbul-based Peak Games; the sponsorship renegotiations facing short-form content platform Quibi; and The Guardian's introduction on a registration wall.

Essence's Matt McIntyre joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Zynga's purchase of Peak Games, Quibi's sponsorship woes, and The Guardian's new registration wall.