Do Customers Know What They Want?

B2B marketing starts with the customer but understanding the customer need can be difficult particularly when the product or service or technology is not yet on the market.  Business Marketing Club Chair Dave Stevens asks Gayle Cogswell (Business Consultant at 5200), Michael Williamson (CEO of Loyalty AI), and Lucy Stewart (Head of Client Services at Censuswide) for their tips on customer understanding and engagement.  

Gareth Case shares a key lesson he took on the journey to being Chief Marketing officer at Redstor.

And Marketing and Communications Manager at Hitachi Sara Fernandez shares some great B2B marketing examples and what she’s learned from them.