The client-agency relationship in Business Marketing can be critical to the success or failure of a project, department, or business. It’s a relationship that both parties have to invest in. So how to get it right? I speak to Antonia Wade, CMO of Capita and to Susie Clark, MD of Omobono who have contributed to a code of conduct for clients and agencies to live by; to Claire Lamb (Director of Skout) for the agency view of how clients need to shape up and to Sumeet Vermani (Global Marketing Director of Worldpay) for the client-side view.
Plus, Associate Partner at Page Executive James Harrington shares some great B2B marketing examples and what he's learned from them.
And Helen Brougham (Marketing Operations Manager at Telefonica O2) shares a key B2B marketing lesson.