Stuart Austin, Live Nation
Episode 86, Jun 26, 2020, 07:45 AM
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Stuart Austin, director of data and audience at Live Nation Entertainment, and Ciaran O'Kane, CEO of ExchangeWire, to discuss the latest news in ad tech and martech. In this week's episode: Apple uses its annual Worldwide Developer Conference to announce it is making changes to its ID for advertisers (IDFA); GroupM's Brian Wieser publishes his forecast for global ad spend post-COVID; and gaming companies see the number of impressions on their TV ads fall - what could this trend tell us about the futures of gaming and linear TV?
Live Nation Entertainment's Stuart Austin and ExchangeWire CEO Ciaran O'Kane join Rachel Smith to discuss Apple's changes to IDFA, Brian Wieser's forecast for global ad spend, and the decline of gaming ad impressions on linear TV.