Luxasia, Avis Easteal

Jul 03, 2020, 07:50 AM

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Avis Easteal, regional head consumer, to discuss the latest news in ad tech and martech. In this week's episode: ByteDance combines its Douyin, Toutiao, and Xigua platforms to form a new e-commerce offering; retailers in China see a consumer levels rise to pre-COVID levels for the first time; and will a DTC marketplace rescue struggling traditional brands?

Luxasia's Avis Easteal joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss ByteDance's latest foray into e-commerce, the first post-COVID consumer surge in China, and the possibility of a DTC marketplace model.