Intent data can be very useful for B2B marketers in the ongoing quest for customer insight. But what is it, how do you deploy it, and how do you deploy it well? B2B Marketer Dave Stevens talks to Marco Perotti and to Louis Fernandes, MD of HRS Group for Northern Europe about techniques for being insightful with intent.
CEO of Odyssiant, Aly Richards shares some great B2B marketing examples and what she's learned from them.
And Luan Wise shares a key lesson she took on the journey to being a Business Consultant in social media.