Tom Ollerton, Automated Creative

Aug 14, 2020, 07:45 AM

On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Tom Ollerton, founder of Automated Creative, to discuss the latest news in ad tech and martech. In this week's episode: Walmart fortifies its ad platform with an omnichannel analytics offering; advertisers are experimenting with running optional video advertisements within console games; and Apple blocks games from Microsoft X Cloud and Google Stadia from its App Store.

Automated Creative's Tom Ollerton joins ExchangeWire's Lindsay Rowntree and Ciaran O'Kane to discuss Walmart, in-console game video ads, and Apple vs Microsoft and Google.