MadTech Podcast Special - Regaining Control of the Supply Chain
Episode 98, Sep 18, 2020, 08:00 AM
In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Mia Mulch, MD for programmatic at OMG; Terry Hornsby, digital solutions director for publishing group Reach; and Danny Clayman, VP and MD for Northern Europe at Xandr, to discuss the industry's quest to clean up the supply chain.
In this episode, we take a closer look at the increased scrutiny towards the supply chain. Has the industry realised its ambition to make the ecosystem more transparent? If not, what are the barriers to progress? In our discussion, we aim to get a better understanding of what is driving this need for greater clarity, and who is most likely to benefit from it.