Talkin’ ‘Bout My Lead Generation

We are today marketing in a downturn. And when marketing in a downturn, attention necessarily focuses on lead generation. So what techniques work best for driving acquisition in a recession? B2B Marketer Dave Stevens talks to Helen Kensett, founder of CogniClick and author of the book “Sales Mind”.
 Plus Heather Heefner, Principal at Dart Studio, explains how to manage communications in a crisis.
 And director of Status Social, Mark Saxby, shares some great examples of Business Marketing and what he’s learned from them.