I Love it When a Plan Comes Together

Business Marketing Club Chair Dave Stevens interviews a legend in marketing circles. Malcolm McDonald is Emeritus Professor of Cranfield University School of Management. Formerly marketing and sales director of Canada Dry. Now a professor at six of the UK’s top business schools and chairman of four companies. His “Marketing Plans” book should be the most regularly thumbed tome in any marketing library. Here he talks about marketing plans, profitable growth, the role of marketing, and the impact of covid-19.