If you’re managing B2B marketing across countries, the temptation is to centralise and cut costs. But that risks reducing the connection with your customers who may operate with different languages, cultures, and traditions. Business Marketing Club Chair Dave Stevens speaks to Head of EMEA Marketing at Crown Worldwide Group Oyinda Bishi to tell us where to place ourselves on the scale between centralisation and localisation. Status Social Mark Saxby guides us through the enhanced post-lockdown role of social media.
Sarah Goodall tells us what skills and qualities helped her on her journey to being Founder of Tribal Impact.
And John Riley, Head of the Financial Services practice at CLEAR, shares some great B2B marketing examples and what he’s learned from them.