A Leader’s Lament for Business Branding

Business Branding itself has a bad brand. It is said to lack independent inspiration. There’s no need for emotion because the focus is on getting to the RFP or tender. Instead it’s a tick-box exercise that encourages businesses not to differentiate. But is that fair? Business Marketer Dave Stevens is joined by Strategy Consultant Uri Baruchin to discuss.
 Plus Lisa Daniels, Head of Marketing at BT Enterprise, on the future of DM. Rachael Evans shares a key lesson she took on the journey to being Co- Founders of Stack for Business.
 And Rebecca Highfield, Marketing Manager at Action Rocket, celebrates great Business Marketing.