The MadTech Podcast Special: Consumer Control and Consent

Oct 30, 2020, 08:45 AM

In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Rotem Dar, director of media operations at Eyeo; Katie Eyton, chief ethics and compliance officer for OMG UK; and Hossein Houssaini, founder of Ho/Pe Advisory Consultancy Group, to discuss how the industry is addressing consumer consent and control in the midst of infrastructural transition.

In this episode, we take a closer look at consumer control and consent. We consider how close the industry is to establishing a privacy framework that underpins the fundamental principles of consumer consent, and that the industry can be proud of.  We also discuss the implications of the degradation of third-party cookie tracking and IDFA, as well as how industry players are dealing with current obstacles.