Getting Real

Business Branding itself has a bad brand. It is said to lack independent inspiration. There’s no need for emotion because the focus is on getting to the RFP or tender. Instead it’s a tick-box exercise that encourages businesses not to differentiate. But is that fair? Business Marketer Dave Stevens is joined by Rebecca Highfield, Marketing Manager at Action Rocket, to discuss.
 Plus consultant Uri Baruchin on strategy in crisis.
 Leor Franks shares a key lesson he took on the journey to being CMO of Augusta Ventures.
 Lisa Daniels, Head of Marketing at BT Enterprise, celebrates great Business Marketing.