Secrets of Audience Intelligence - Exploring Customer Experience

Season 2, Episode 4,   Oct 30, 2020, 07:04 AM

Ginevra Adamoli - Digital CX Strategy Director - Digital Consulting Team (Epsilon Publicis Group)

Where does Audience intelligence fit into CX?
The limitation of the tools from using public data sources.
Demand from clients to make it more granular.
Clients don't see the value of audience intelligence VS internal customer records and how to match the two.