Secrets of Audience Intelligence - Cultural Understanding

Season 2, Episode 1,   Aug 07, 2020, 05:00 AM

Audience intelligence is particularly important, especially when it comes to understanding the kind of content that resonates with your audience.

We have been working with Audiense to bring you 'The Secrets of Audience Intelligence.' This is the first podcast in the series of in-depth interviews that will enable you to learn more about the ins and outs of audience intelligence, deeper customer segmentation, we explore influencer marketing, social media audience segmentation and how and where to find insights to bring you closer to your audience.

Nat Schooler and India White discussed the ins and outs of this important topic.

You can check out the show notes here:
Audience intelligence is also key when choosing which influencers to work with, choosing what content to create and the topics that matter to your audience and target market and ways to engage with them and where.

In this interview, India White and I discuss getting closer to your audience. 

Brands need to resonate with their customers - customers need to feel a connection and sense of trust with the companies they buy from. To do this, brands need to gain a fundamental understanding of who their customer segments are, beyond demographics, broad assumptions, and pre-determined media segments.

India White

If you want to find India you can get her here