Secrets of Audience Intelligence - Cultural Understanding
Nat Schooler and India White discussed the ins and outs of this important topic.
You can check out the show notes here: https://www.influentialvisions.com/audience-intelligence-cultural-understanding/
Audience intelligence is also key when choosing which influencers to work with, choosing what content to create and the topics that matter to your audience and target market and ways to engage with them and where.
Brands need to resonate with their customers - customers need to feel a connection and sense of trust with the companies they buy from. To do this, brands need to gain a fundamental understanding of who their customer segments are, beyond demographics, broad assumptions, and pre-determined media segments.
If you want to find India you can get her here http://porttack.co/