Secrets of Audience Intelligence - Virtual Influencers & Their Application Within B2B
Nat Schooler discussed: -
Virtual influencers and their application in B2B.
We covered these interesting topics
- consumer segmentation and the role of social data
- consumer behaviours pre and post COVID
- role of audience intelligence in campaign planning and execution
- agencies vs consultancies 'battle'
We also discussed the use of virtual influencers moving ahead in business and in particular using natural language processing (NLP) and it's useage in AR / VR and combining them with traditional skills of brand architecture, research, planning and comms.
We also discuss chatbots and the next 10 years in the world of virtual influencers.
If you want to grab the notes please visit : - https://www.influentialvisions.com/virtual-influencers/