Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane

Nov 06, 2020, 08:45 AM

On this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane to discuss the latest news in ad tech and martech. This week, they cover Shopify's partnership with TikTok; the complaint lodged against Apple by a coalition of tech trade bodies over the changes to IDFA; and how the misuse of personal data has caused consumers to distrust advertisers.

ExchangeWire CEO Ciaran O'Kane joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss Shopify's partnership with TikTok, the IDFA complaint launched with French competition authorities against Apple, and how advertisers' misuse of consumer data fosters distrust.