In-House - Ciaran O'Kane, Rachel Smith, Lindsay Rowntree
Episode 106, Nov 13, 2020, 08:45 AM
On this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane to discuss the latest news in ad tech and martech. This week, they cover: the potential impact of that Apple's iOS 14 update will have on firms that use CNAME cloaking for legitimate reasons; Nielsen's integration of addressable ads into its TV ratings currency; and the EU's accusation that Amazon has made illicit use of third-party data to give itself a competitive edge.
ExchangeWire CEO Ciaran O'Kane joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss iOS' impact on CNAME cloaking, Nielsen's expansion of addressable TV measurement, and the EU's latest anticompetitive probe into Amazon.