Business Marketers are sometimes accused of focusing on communication tactics rather than business strategy – an accusation that is used to justify why marketers rarely have a seat at the Board Room table. Co-Founder of Stack for Business Alexandra Kent tells Business Marketing Club Chair Dave Stevens where we should be focusing. Plus Nadine Leighton, Head of Marketing for EMEA and APAC at LexisNexis, on authenticity.
Cheryl King, Managing Director of Markettiers, shares her thoughts on how to recover from the covid crisis.
Helen McKenzie, Brand and Campaigns Marketing Manager at S&P Global Platts, shares some great Business Marketing and what she’s learned from it.