Lindsay Rowntree, Rachel Smith, Ciaran O'Kane, ExchangeWire

Nov 27, 2020, 08:45 AM

Lindsay Rowntree, Rachel Smith, and Ciaran O'Kane come together to discuss Nielsen's development of an identity graph; Apple slicing its in-app purchases commission rate for smaller developers; and YouTube inserting ads on videos by creators who aren't enrolled in its Partner Program, and are therefore not entitled to a share of the revenue.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. This week, they cover: Nielsen's identity graph; Apple's decision to half the in-app purchases commission for smaller developer; and YouTube inserting ads on non-partner video content.