Sleep is for Tortoises

A rebranding or brand refresh exercise can take a long time, which can be a problem in the Business Marketing space when your product and market areconstantlyevolving. BusinessMarketerDaveStevenstalkstoGwen Lafage, General Manager of Skona Europe, who claims to have the solution. Plus B2B Marketer Simon Leadbetter talks about marketing as an investment, Sam Bentley shares a key lesson she took on the journey to being Customer Experience Campaign Lead at IBM, and Sarah Sutton, Founder of Sea Level Marketing Consultancy, celebrates great Business Marketing.