Branding for the Future

We all know that today’s globalised ecosystem is becoming increasingly competitive, and success depends on the quality and effectiveness of market led strategic planning. On paper the challenge is simple: identify your target customers and build them an offer that delivers a competitive advantage. But transforming product-facing, financially-driven strategies into effective market led approaches is not an easy process. Business Marketer Dave Stevens is joined by Tina Morwani, Senior Marketing Manager at GitLab, to talk about how to break the impasse. 

Plus Client Director at Tribe Communications, Karen Williams talks about understanding audience behaviour; Content and Social Marketing Manager at LinkedIn Marketing Solutions, Grace MacDonald shares a key lesson she took on her marketing journey; and Digital and Social Media Advisor at Make Digital Work, Helen Tonetti celebrates great Business Marketing.