Ed Preedy, Cavai

Episode 115,   Jan 29, 2021, 09:23 AM

Cavai's Ed Preedy joins Rachel Smith and Lindsay Rowntree to discuss FloC, what Anime's success could mean for streamers, and Birdwatch.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ed Preedy, global CRO at Cavai, to discuss the latest news in ad tech and martech. In this session, they cover: Google announces its plans to replace third-party cookies with FLoC; the success of Sony's Demon Slayer anime series gives streaming services pause for thoughts; and Twitter launches Birdwatch in a bid to tackle misinformation on the platform.