But what’s it for?

If you can’t measure it, you can’t improve it. But so much Business Marketing goes unmeasured. B2B Marketer Dave Stevens talks measurement with Helen Tonetti, Digital and Social Media Advisor at Make Digital Work.
 Plus Content and Social Marketing Manager at LinkedIn Marketing Solutions, Grace MacDonald talks about digital advertising; Senior Global Marketing Director at S&P Global Market Intelligence, Amie Stankiste shares a key lesson she took on her marketing journey; and Senior Marketing Manager at GitLab, Tina Morwani celebrates great Business Marketing.