Chris Stark, Oracle Data Cloud

Feb 26, 08:49 AM

Oracle Data Cloud's Chris Stark joins Rachel Smith and Ciaran O'Kane to discuss ecommerce spend in the UK, Asos' move into programmatic, and YouGov's new focus on esports.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Chris Stark, senior director of product management at Oracle Data Cloud, to discuss the latest news in ad tech and martech. In this session, they cover: UK ecommerce spend; Asos' plans for a programmatic ad business; and YouGov's expansion of their Global Fan Profiles tool to esports.