Harvin Gupta, Xandr
Episode 122, Mar 19, 2021, 09:16 AM
Xandr's Harvin Gupta joins Rachel Smith and Ciaran O'Kane to discuss the rise of AVODs, Google's ID announcement, and the problems that come with having too much data.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Harvin Gupta, senior director of solutions engineering at Xandr, to discuss the latest news in ad tech and martech. In this session, they cover: the growing popularity of advertising-supported video-on-demand (AVOD) services; the impact of Google's ID announcement; and the issues that arise from having too much data.